Mil Lusk is regularly name-checked and quoted by Martha Lane Fox, the lastminute.com entrepreneur now taking on the role of the Government's Digital Inclusion Champion, as ‘...a single mother of two who has developed and managed a social enterprise through a gardening website with skills learnt by attending a digital workshop.'

 

A workshop which, as it happens, was hosted by Robert Woolf at the Knowle West Media Centre in Bristol.

 

Mil was a reluctant participant, professing no interest in digital media at all. That changed dramatically, and she became a passionate convert. 18 months later, she was appointed a member of the national digital inclusion panel at Martha's personal invite. This has enabled her to use her own experience to help promote the use of technology to improve the life chances and choices of the others. And she credits Robert both with firing her initial enthusiasm and supporting her since.

 

Mil says: "I'm quite intelligent, but I can feel a bit challenged when it comes to computers. I couldn't really see what they could do for me as a gardener and my goal of getting veg growing out into the wider community - but he's a really engaging, understanding and persuasive person."

 

Mil is a woman on a mission - to propagate knowledge about vegetable cultivation among her neighbours in Knowle West, and provide them with the means to do it. Her community business ‘Green Footprints' nurtures a wide range of seasonal vegetable seedlings to order throughout the year for them to grow on in their gardens, hanging baskets, window boxes and pots - and reap the harvest. It is - if you'll forgive the pun - a truly grassroots social enterprise.

 

She overcame her initial resistance to the digital revolution and gradually came around to the idea that maybe a website to promote the seasonaility of her business and its ethics would be the way forward.

 

Mil says: "Robert's been amazing - he took so much time, just kept encouraging me and helping to get it right. He didn't do it all, but instead made me feel it was my website and I was part of it, which was really empowering.

 

"I want to get everyone - children, adults, old people - to know more about gardening and feeding themselves, and it was only after talking to him, and he suggested stuff like using mobile phone texting and video, that I started to see that I could use it all. I was very impressed, and he gradually made me feel much more confident about employing these tools."

 

She adds: "It is because I got so fired up working with Robert and the Media Centre that I've actually gone on to being a digital champion with Martha Lane Fox's peoples' task force. But if you'd told me a couple of years ago that I'd be stood telling people they should be using digital media and how it would change their lives, I would have laughed at you. Those conversations with Robert totally transformed me."

 

And she has gone on to spread the the word, not only nationally - but also locally, among her neighbours in Knowle West, encouraging volunteers working on her gardening project to get wise to the opportunities digital media represent. "Some of them don't have great literacy or numeracy skills, some have no confidence, some dropped out through the system, but through taking part in the gardening project, they are getting the opportunity to access the media centre."

 

 

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