Bridge Learning Campus has an amazing facility and a great agenda, which is not currently reflected in their online presence.

They have recently invited SEA to get this message out to parents, pupils, local and national stakeholders - a message where education across the ages is interwined, where opportunities are not confined to students but offered to the wider community and where phasing not staging delivers more prepared individuals.

Based in Hartcliffe, a ward in South Bristol scoring high in indicators of deprivation, a big objective for the website is the engagement and inclusion of a less affluent community. For example, 51% of local people have no educational or technical qualifications and only 58% feel they can trust people locally. In short, parents and other users of the website are likely to be unengaged with the education system.

At SEA, our challenge is to overcome that - making sure all marketing communications are targeted and aligned to the needs and motivations of users.