Mike Hewett, Lead Creative

Mike has experience working for Dragon Rouge London and Two Four Digital, creating design solutions for brands such as Wagamamas, ING and the ICC. He also led the creative team behind the first university web tv platform in the UK for Buckinghamshire New University (www.bucks.tv).

Mike is playing a pivotal role at SEA in bringing our thinking to life through user and strategically focused design solutions. Mike also manages our implementation of digital technologies on and offline such as SMS, video and film, audio and appropriate social medias as part of our user-centred methodology.

I enjoy going to work each morning at SEA because...

Jack Kerouac said “My fault, my failure, is not in the passions I have, but in my lack of control of them.”

I love what I do, every day is new challenge, to be working in such a vibrant place makes me feel rather fortunate. We live and breathe the choices we make and the things we do. You cannot do this job right if you stop caring when the day comes to an end. You have to believe in what you do everyday, you have to be addicted to it!

Until working for SEA I did not realise how rewarding it can be to fix real problems and issues that face people in their daily lives. It opens your eyes to humanities true nature, the spectrum of different ways we choose to interact with and understand the world around us.

Would I go back to the dark side of creativity, selling cars and insurance... I hope I never have to, and you should too, because I would be rubbish at it.