April 2010

How can we reach new people about new work?

Project / New Work Cornwall

 

New Work Cornwall Co-discovery Campervan

Engaging people via outreach activities is not easy and sometimes it's a bit soul destroying. Naturally, many people assume you're selling something rather than trying to help them.

 

An eye catching, Dott branded, classic campervan resolved that issue. We visited five towns over five days to ask people about their experiences of redundancy and the support they received.

 

We engaged with 151 people, many of which had recently been affected by redundancy (enabling us to hit our targets - tick).

 

Better still, we learnt the following three things: many people felt let down by the job centre, and were perhaps straying into long-term unemployment, many people received no support from their employer when they were made redundant, affecting confidence, every person we spoke to had no idea of the skills and support programmes available to them.

 

Knowledge like this leads to answers, and some of the services conceived by New Work started here.

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